An independent brand studio in Portugal, giving new companies a shape worth remembering.
Strategy, identity, digital and motion for founders who care how things are made.
Drag to turn it. Move to light it.
Swipe sideways to turn it.
Selected studies. Self-initiated while we open the doors. Client work follows.
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Rubex. A study in time
A watch that does not exist, given a world of its own.
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Rubex. The mark
An emblem, a wordmark and a dial, drawn as one system.
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Object 001. Form follows meaning
A ribbon of bronze, lit once.
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Materials. Paper, stone, bronze
What a brand is made of before it has a logo.
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Object 002. Still life
The loop behind this page, cast as a photograph.
Object 002. Live, in this browserSculpture study
Drag it, light it, scroll it. Every visitor sees a different frame.
What we make
- Strategy Positioning, naming, narrative, and the hard decisions about what a brand will refuse to be.
- Identity Marks, type, colour and the systems that keep them consistent across years and many hands.
- Digital Websites and products designed and built at the same desk. Fast, accessible, measured after launch.
- Motion Films, launches and 3D objects rendered in code, so what you saw in the deck is what ships.
Most brands are decorated. Ours are built.
The logo is the last thing we draw. We start with what the company is for, who it has to convince and what it will refuse to do. Then strategy, design and code share one desk, so the work looks the same in the room as it did in the deck.
A small studio in Portugal, working with companies anywhere.
Founded in 2026. We take on a few projects at a time, in English and Portuguese. Good fits are founders at the start of something, and companies that have outgrown their first identity.
How a project runs
Listen, define, design, build, tend.
Tell us what you are building.
We reply within two working days, from Lisboa.